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writing samples

For my Prad 553 final paper, I was tasked with developing a media strategy for a brand of my choice. I chose Wegmans Food Markets and created a campaign to position it as a top grocery store among 18–25-year-olds. Through market research, media planning, and creative execution, I identified ways to increase brand awareness and customer loyalty. My findings suggest that utilizing platforms such as TikTok and Instagram, alongside targeted out-of-home advertising, can drive engagement and in-store

For the HelloFresh Campaign, I was tasked with developing a multimedia marketing strategy to expand the brand’s reach among 18–24-year-old consumers. As creative director, I led the development of a visually engaging campaign that combined digital and traditional media, including TikTok ads, Instagram promotions, direct mail and print flyers. Our strategy used social media engagement, interactive QR codes, and influencer marketing to drive awareness an increase website traffic. Our findings show

For the Timberland Media Plan, I developed a multimedia strategy targeting Black and Latino men (18-34) in colder cities. My team combined digital ads, social media, influencer partnerships, and pop-up events to boost engagement and sales. Our findings showed that blending digital and traditional media with culturally relevant messaging effectively strengthens Timberland’s market presence.

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