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 The Chicago Bears have long been a cornerstone of Chicago’s culture. Yet, we found that there is an untapped opportunity to further engage their young female audience, particularly those aged 18-24. Our research dives into how the Bears can better connect with this demographic by focusing on themes such as inclusivity, social change, and community. We analyzed both secondary data and primary data via survey insights. We highlight key areas where the Bears can improve their messaging and outreach |  Unfortunately, in today’s world, there is still a stigma on mental health. Finding effective ways to change the narrative surrounding mental health conditions is crucial. This research review focuses on the impact of the Myth/Fact Message Frame (MFMF) on attitudes toward the mentally ill. By testing two distinct message frames as well as the role of rhetorical questions in enhancing messaging effectiveness, this research sheds light on how advertising strategies can influence public perceptions |  Proctor and Gamble’s 2021 product recall raised key questions about corporate responsibility in crisis communication. My research examines P&G’s response through an ethics of care lens, analyzing its effectiveness in addressing consumer concerns. This research highlights the role of ethical crisis managements in maintaining brand trust. |
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