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For the Travel Tidy project, I developed a product concept and multimedia marketing strategy to promote a washable luggage liner. My team and I targeted travelers through social media ads, influencer partnerships and airport placements, using a mix of visuals, digital content, and physical advertising. Our findings show that combining digital and physical ads effectively drives brand awareness and adoption.

For the HelloFresh Campaign, I was tasked with developing a multimedia marketing strategy to expand the brand’s reach among 18–24-year-old consumers. As creative director, I led the development of a visually engaging campaign that combined digital and traditional media, including TikTok ads, Instagram promotions, direct mail and print flyers. Our strategy used social media engagement, interactive QR codes, and influencer marketing to drive awareness an increase website traffic. Our findings show

For the Timberland Media Plan, I developed a multimedia strategy targeting Black and Latino men (18-34) in colder cities. My team combined digital ads, social media, influencer partnerships, and pop-up events to boost engagement and sales. Our findings showed that blending digital and traditional media with culturally relevant messaging effectively strengthens Timberland’s market presence.

multi-media samples

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